The Cube office design is based on a single square floor plan rotated consecutively over three levels. 

Each rotation signifies a different function of the company. Ground-level meets and greets the public. As such, the floor plan is aligned to the street reflecting the accessible and open company culture.

The first- floor management level is rotated halfway between the ground level and third floor - metaphorically taking the vision from the directors above and grounding their vision in reality.

The second floor overhangs the street significantly and juts out over the two levels below representing the director's role in guiding the company into the future.